Local SEO Best Practices – An Ultimate Guide

Google Local Business Listings – Introduction and Optimization :

How to do Local Business Listings to generate traffic and attract customers? – Internet searches get information about local businesses from 4 major resources. They are search engines, local directories, review sites and niche directories.So what exactly is local Business Listing? It is the basic information about the business name, business address,business telephone number, categories,business description, photos and reviews etc.

When a user searches for a particular information in a city,

The search engine displays the results that matches the specific results. So local business listing shows the lbl page,search feature and  search results page. All of these sites can provide you with quality traffic ,but the majority of will come from the search engine.

Your business can have a free listing on all of these sites. If your business has been around for few years, you are probably listed and you can claim your listing , but if your business is new, you can add a new listing.

Goals for your LBL is to maximize the customers who are viewing your listings.

1. LBL shows up in search results for as many relevant keywords as Possible
2. Ranking as high as possible when users search for your type of services or products

It will look for LBL listings that contain keyword matches or similar keywords within various sections of the LBL business profile. Keyword matching one of the most important criteria most websites will use to determine result listings. Your job is to write your listings in a way that makes it eligible for as many relevant keywords.

Local SEO On Site Optiization:

• Instead of repeating your same keywords in h1 ,meta tags etc use the synonyms.
• Combine the phrases to create longer/more complete phrases
• Add in terms that will help users to click on search results – best ,top, reviews etc
• Also use non-geo modified terms/phrases we got from Google Keyword planner local search
• Some people are getting away with just creating the same content on the same page and changing the h1 and titles

6 ways to get original content on local pages:

• Local Relevant Info
• Info about your service specifically in that area, why you are there, the history, any community involvement etc
• Info about building management team
• Reviews from customers in that area or reviews of work you have done in that area
• Maps and directions of that area
• Big CTR
• Review links or links to local specific pages

5 Top elements  to Google Local Optimisation:

• Complete everything , as much as possible with tons of pictures info etc
• Use real Business name, not the localized version, no keywords etc
• Google Is cracking down on non-relevant categories – get these by searching for your keywords
• If you have a choice make your address close to the top ranking competitors or centre of the area
• Reviews – Get some reviews down asap. Make sure reviews have keywords naturally in them

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